Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thepracticecbd.com (the “Site”).

 

I. Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, timezone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as 'Device Information'.

 

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, direct debits, etc.), email address, and phone number. We refer to this information as “Order Information”.

 

We may also collect this information if you purchase from us at a physical location. In the event that you do purchase in person, we collect the same information gathered when purchasing through the Site and we do so using Shopify POS (an integrated offline commerce solution), which integrates with the Site.

 

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information and ContactInformation.

 

II. How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

- When in line with the preferences you have shared with us, contacting you to conduct research, such as gathering your opinions on how we might improve our products, services, website and general business.

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

We use the Device information that we collect, in line with the preferences you have shared with us, to carry out targeted advertising and retargeting, promoting our brand, products and services. We always strive, where possible, to create advertising experiences that are tailored to and benefit the individual user. Please feel free to contact us using the contact information below if you have any feedback on any of our advertising that you may interact with.

 

We use the Contact Information that we collect generally, in line with the preferences you have shared with us, to carry out marketing activities and deliver marketing communications. Additionally we use this Contact Information to:

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

- When in line with the preferences you have shared with us, contacting you to conduct research, such as gathering your opinions on how we might improve our products, services, website and general business.

 

III. Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

IV. Newsletter Subscription

We may ask for your email address and name in order to keep you informed about the business, our website, promotions/offers, our product range, events, to request reviews of your experience and more. In the event that we make this request, you will be required to provide us with clear consent. There are multiple ways to opt in, each with ways in which you express clear consent:

- Sign up form - when completing the sign up form you will be required to select a checkbox to opt in to our newsletter.

- Checkout - when checking out you will be offered the option to be kept up to date on news and exclusive offers, by selecting the checkbox you express clear consent to opt in to our newsletter.

 

When we collect your data for this purpose, we utilise a third party provider (Klaviyo Inc.) in order to deliver our newsletter to subscribers. We gather relevant behavioural data such as email opening and interaction statistics using industry standard techniques and technologies to help us monitor, analyse and constantly improve our email marketing efforts.

 

You can explore Klaviyo’s privacy policy to find out more about how they handle data here (https://www.klaviyo.com/privacy).

 

You can unsubscribe or change your preferences by clicking the links available at the bottom of any marketing email we send you. Alternatively, you can contact us using the contact information below and we will assist you with your request.

 

We may occasionally contact you and ask you if you are still interested in receiving communications from us. This is part of our efforts to ensure we are providing the best possible experience and practicing good data handling processes.

 

V. Loyalty Programmes & Reviews

We utilise third party providers to help us to provide loyalty programmes for our customers and to gather reviews based on our customers’ experiences.

 

Loyalty programmes include our referral scheme. Referral Candy is the name of our chosen partner for this programme. They assist us in providing the technical capabilities through which we offer this programme. By partaking in this programme you agree to share your Personal Information with Referral Candy for the purpose of benefiting from the aforementioned programme. Part of this programme enables customers to share referral links or to post to social media accounts, something which Referral Candy handles on our behalf. You can explore Referral Candy’s privacy policy to find out more about how they handle data here (https://www.referralcandy.com/privacy/).

 

In order to gather, consolidate and display reviews on our website and within our marketing communications, we partner with Stamped. They assist us in gathering reviews via email, providing us with the technical capabilities required in order to allow customers to submit reviews. They also provide us with the technical capabilities required in order to display these reviews on our site. You have the option to anonymise your review and prevent your name from being displayed. Where we do use customer names, we limit this to first name and first letter of surname. You can explore Stamped’s privacy policy to find out more about how they handle data here (https://stamped.io/privacy).

 

VI. Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Before advertising to you in this way, you will be required to provide us with clear consent.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page athttp://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

- Snapchat: https://support.snapchat.com/a/advertising-preferences

- TikTok: https://www.tiktok.com/legal/privacy-policy

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

VII. Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States, this is partly due to Shopify powering our online store and being a Canadian company with servers located in the United States.

 

VIII. Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

IX. Changes

We regularly review our privacy policy to make sure it is clear and that the information here is up to date. We last updated our privacy policy on 23rd May 2020.

 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

X. Minors

The Site is not intended for individuals under the age of 18. We will not be held responsible for minors utilising The Site without the necessary consent.

 

XI. Summary of purposes for which we will use your data

privacy-policy-data-use

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please either visit the contact page here, contact us by email at info@thepracticecbd.com or by mail using the details provided below:

 

FAO Privacy Compliance Officer

The Practice CBD

PO Box 760

Rochdale

OL16 9QZ

United Kingdom